Enfad is a research-based advisory firm that connects the dots between accelerating emerging technologies and the burgeoning digital economy – and how that spills over to effect, at a much broader level – the behaviour of people conducting their day-to-day lives. As a research company, Enfad combines the best-in-class “hybrid thinking” methodologies to fill a void between conventional technology research firms, strategy consultancies and analyst research firms in the marketplace. Our mission is to help our clients and partners benefit from thinking differently about emerging futures by identifying new ways to serve people's everyday needs and wants for new information, services and products, – and reduced risk in their decisions to evaluate, select, design, develop, implement, and support key innovation resources.