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Jun162010

Methodology

We firmly believe that fresh thinking and perspectives are critical when attempting to understand the new digital space. New paradigms have sprouted requiring different lenses and methods of analysis. Our ideas and insights are the results of our passion for discovering new ways of thinking. These discoveries provide new perspectives and help our clients architect engaging interactive initiatives.

Many businesses do not realize that striving to meet growth expectations from a continuous stream of new initiatives--while at the same time relying on in-house efforts to shoulder the entire burden of this task–is a sizable risk. As such, we are seeing that in many firms R&D productivity is flattening and ballooning as innovation budgets are climbing faster than revenues.

We believe a better approach to sustainable and profitable innovation is to identify new ways to serve and support people by uncovering their latent needs, behaviours, and desires – insight synthesised from other industries, vendors, customers, and even competitors. We then visualise new directions for companies and brands and develop these insights or ideas, which can be turned into new or refined concepts, prototypes or offerings quickly and inexpensively – working collaboratively with your firm's R&D and other key innovation resources.