Our Thinking

We exist because of the growing gap that exists between organisations increasing knowledge of technology and business models, and their decreasing understanding of people’s everyday needs and wants for new information, services and products. The blurring of industry boundaries and widespread consumer connectedness are profoundly shifting the focus of strategic advantage and challenge firms like never before. Enfad's expertise is at this forefront, where it fuels insight into identifying the key drivers of value-creation capabilities to compete in today's turbulent digital economy.

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De-Risk R&D & Cut Costs.

Our clients and partners benefit from shortened time to market, lowered R&D costs, and reduced risk in their decisions to evaluate, select, design, develop, implement, and support key innovation resources.

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Hybrid-thinking Strategy

Many businesses do not realise that striving to meet growth expectations from a continuous stream of new initiatives, yet at the same time relying on in-house initiatives to shoulder the entire burden of this task, is a sizable risk.

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We help our clients to:

look forward and sideways to expose unmet needs and opportunities from emerging futures that redefine customers and markets.

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We help our partners to:

enefit from sharing ideas and insights via a broad network of partners doing far more than an individual institution working in relative isolation.

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Forces of Change

Forces of change–such as converging technologies, ubiquitous connectivity and changing environments–are creating possibilities to satisfy new markets. What’s more, this unprecedented opportunity is truly becoming pervasive

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