look forward and sideways to expose unmet needs and opportunities from emerging futures that redefine customers and markets.

identify and act on new growth technologies, new practices and strategies and to build a sustainable capability to monitor and track development.

re-imagine their place in existing or new markets by looking beyond industry walls, not only for threats, but also for opportunities.

benefit from finding new ways to substantially change how to add value in new or existing markets.

actively develop concepts and seek partnerships – in a range of future-facing areas in emerging technology that align with strategic vision and goals.