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Thursday
Jun172010

Meaningfully Different

Sluggish Strategy Consultants

Typically, leading change and technology practices have the intellectual horsepower to explore the new commercial landscape, but have optimised their businesses in such a way that many of them have blinkered themselves. This means that their traditional vertical 'silo' based thinking has been at the expense of more horizontal thinking, and valuable knowledge sharing across boundaries, which the new technology world now demands. 

Some will say that marketers, agencies and others whose roles intersect with the connected consumer will fill this void. In practice, this is far from the truth. Marketers, designers and the agency world lack both the business rigour and corporate strategy competency. In this context, we bill ourselves very clearly as a new breed of advisory boutique that understands the subtleties of how technology and the Internet are changing the business landscape.