Human-centred Strategy

Many businesses do not realise that striving to meet growth expectations from a continuous stream of new initiatives, yet at the same time relying on in-house initiatives to shoulder the entire burden of this task, is a sizable risk. As such, we are seeing that in many firms R&D productivity is flattening and ballooning budgets are climbing faster than revenues.

We believe a better approach to sustainable and profitable innovation is to identify new ways to serve and support people by uncovering their latent needs, behaviours, and desires – insight synthesised from other industries, vendors, customers, and even competitors. We then visualise new directions for companies and brands and develop these insights or ideas, which can be turned into new or refined concepts, prototypes or offerings quickly and inexpensively – working collaboratively with your firm's R&D and other key innovation resources.